Apple's "Scary Fast" event was launched on Tuesday morning, and during this event, Apple introduced a range of new Macs featuring the latest iteration of the company's proprietary chip.

These new chips, namely the M3, M3 Pro, and M3 Max, are touted by Apple as the "first personal computer chips" built using the more efficient 3-nanometer technology. In addition to a "faster and more efficient CPU," these chips also come with an improved GPU capable of enabling ray tracing, mesh shading, and Dynamic Caching, a feature that optimizes the device's memory usage during various tasks, as reported by the Verge.

Apple's M3 processors can support up to 128GB of unified memory, and the most powerful M3 Max chip boasts an impressive configuration, including up to 92 billion transistors, a 40-core GPU, and a 16-core CPU.

The new 24-inch iMac received an update with the M3 chip, and Apple claims it is twice as fast as its predecessor equipped with the M1 chip. Along with the new processor, the redesigned iMac features a 4.5K retina display that supports over 1 billion colors, Wi-Fi 6E compatibility, and a 1080p webcam.

The iMac also stands out with its availability in seven colors: green, yellow, orange, pink, purple, blue, and silver, and it offers up to 24GB of unified memory. The iMac comes with color-coordinated accessories, although all of them have Lightning connectors.

The 24-inch iMac is priced at $1,299 with an eight-core processor and $1,499 with a ten-core processor. Preorders are open now, and it will be available starting on November 7th.

However, the iMac isn't the only device receiving an M3 upgrade. Apple also introduced two new models of the MacBook Pro, with 14-inch and 16-inch options, each equipped with the M3 Pro or M3 Max processor.

Both laptops come with Mini LED displays, a 1080p camera, a six-speaker sound system, up to 22 hours of battery life, and support for up to 128GB of RAM. They are offered in silver and space black, and they feature a new coating designed to reduce fingerprint marks, according to the Verge.

The 14-inch MacBook Pro equipped with an M3 Pro chip is priced at $1,999, while the 16-inch MacBook Pro with the M3 Pro chip costs $2,499. Preorders for these MacBook Pro models are currently available, and they will be officially released on November 7th.