Oman Food Investment Holding company 'Nitaj,' a subsidiary of the Oman Investment Authority (OIA), is dedicated to advancing sustainable agriculture and food security in Oman. Since its establishment in 2012, the company has initiated 11 projects and has, as of the end of September 2023, generated a total value of approximately OMR 457 million, as reported in a recent company statement.

According to Mohammed Al Harthy, CEO of the Oman Food Investment Holding Company 'Nitaj,' "The company's objective is to collaborate with the private sector in investing in food-related projects to achieve self-sufficiency in essential food products and enhance food security in the Sultanate of Oman, aligning with the Oman 2040 Vision."

The CEO emphasized that 'Nitaj' aims to promote sustainable agriculture within Oman through partnerships with Omani farmers and livestock breeders. They employ modern techniques and technologies to produce a diverse range of sustainable food products while safeguarding the environment and preserving natural resources.

'Nitaj' is also looking to expand into both regional and international markets. The company is committed to innovating in food products and services to provide a broader array of healthier options, ultimately contributing to bolstering food security in Oman and fostering economic and social development.

Al Harthy highlighted one of 'Nitaj's strategic initiatives, the "Janain" project, conducted in collaboration with the Omran Group in the Jabal Al-Akhdar region of the Al-Dakhiliyah Governorate. This initiative seeks to blend agriculture and tourism, creating a unique tourist experience in harmony with the region's picturesque natural surroundings.